Post by sinthiya007 on Nov 9, 2024 20:25:14 GMT -7
Correctly built messenger marketing can provide an average response rate of 25%. In many ways, this indicator depends on the chosen method , be it mailing, gamification, auto funnel or lead generation. Today we will talk about what types of mailings via messengers are, and what advantages and disadvantages this method has.
Pros and cons of WhatsApp messaging
In the messenger, 9 out of 10 users open on page seo service newsletters. With the help of newsletters, you can interest the client, warm him up, lead him to purchase and make him loyal.
Advantages of sending messages in messengers:
WhatsApp is actively used by 80.2 million Russians, Telegram - 54.3 million.
live dialogue – communication with clients in real time;
fast delivery and high open rate - 85% of messages are opened in the first 10 minutes (for email this figure varies in the range of 11–36%);
verification - a green check mark next to the brand name, which helps you understand how much you can trust the company;
statistics on sent, delivered and read messages.
Messenger mailings have fewer disadvantages, but they should also be taken into account:
the risk that the messenger will ban the mailing if many recipients complain about spam;
incomplete coverage — not all clients use the same messengers, and some do not use them at all. For example, WhatsApp is used by 63% of Russians, and Telegram is used by more than 40% of the population daily, and more than 60% at least once a month.
TextBack has the ability to send a mailing not only to subscribers, but also to phone numbers. In addition to one-time mailings, you can send message chains.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Types of mailings
Imagine that you receive only offers to buy their product from one company. Regularly. After some time, you will most likely stop reading these messages, or even unsubscribe altogether.
Newsletters should be relevant, varied, and useful.
To use messenger mailings effectively, you need to understand what types of mailings are available and what content is most effective.
1. Selling
The purpose of such mailings is to increase the conversion (sales) of a product or service, motivating the client to follow the link and buy immediately. These can be discount letters, messages about sales, new products and referral programs, individual selections of products.
Tricks of sales mailings that are popular among our clients:
Premium clothing brand ALL WE NEED achieved 5% conversion rate with WhatsApp messaging using:
discounts and promotions - everyone likes to think that they have saved money;
follow-up - a reminder about a promotion, for example, the day after the mailing.
Here are the techniques that Ives Rocher used to achieve an average conversion rate of 6%:
a gift - for example, for a subscription;
an offer to spend more than a certain amount to receive a gift;
1+1=3: offer to buy 2 items at a discount
2. Content
Entertainment or educational content . Such mailings are often found in online education. They build relationships with the client by telling about the product, educating the user. They increase loyalty because they bring benefits or help to have a good time.
Pros and cons of WhatsApp messaging
In the messenger, 9 out of 10 users open on page seo service newsletters. With the help of newsletters, you can interest the client, warm him up, lead him to purchase and make him loyal.
Advantages of sending messages in messengers:
WhatsApp is actively used by 80.2 million Russians, Telegram - 54.3 million.
live dialogue – communication with clients in real time;
fast delivery and high open rate - 85% of messages are opened in the first 10 minutes (for email this figure varies in the range of 11–36%);
verification - a green check mark next to the brand name, which helps you understand how much you can trust the company;
statistics on sent, delivered and read messages.
Messenger mailings have fewer disadvantages, but they should also be taken into account:
the risk that the messenger will ban the mailing if many recipients complain about spam;
incomplete coverage — not all clients use the same messengers, and some do not use them at all. For example, WhatsApp is used by 63% of Russians, and Telegram is used by more than 40% of the population daily, and more than 60% at least once a month.
TextBack has the ability to send a mailing not only to subscribers, but also to phone numbers. In addition to one-time mailings, you can send message chains.
Automate communication with chatbots
Visual editor for creating a chatbot without programming skills
Find out more
textBack
Types of mailings
Imagine that you receive only offers to buy their product from one company. Regularly. After some time, you will most likely stop reading these messages, or even unsubscribe altogether.
Newsletters should be relevant, varied, and useful.
To use messenger mailings effectively, you need to understand what types of mailings are available and what content is most effective.
1. Selling
The purpose of such mailings is to increase the conversion (sales) of a product or service, motivating the client to follow the link and buy immediately. These can be discount letters, messages about sales, new products and referral programs, individual selections of products.
Tricks of sales mailings that are popular among our clients:
Premium clothing brand ALL WE NEED achieved 5% conversion rate with WhatsApp messaging using:
discounts and promotions - everyone likes to think that they have saved money;
follow-up - a reminder about a promotion, for example, the day after the mailing.
Here are the techniques that Ives Rocher used to achieve an average conversion rate of 6%:
a gift - for example, for a subscription;
an offer to spend more than a certain amount to receive a gift;
1+1=3: offer to buy 2 items at a discount
2. Content
Entertainment or educational content . Such mailings are often found in online education. They build relationships with the client by telling about the product, educating the user. They increase loyalty because they bring benefits or help to have a good time.