Post by sumaiyasumi8855 on Oct 28, 2024 22:13:00 GMT -7
Our client, the online casino and betting house, Goldenpark, had a clear objective: to boost its online transactions by increasing qualified traffic to its website and increasing the number of first-time buyers. It was with this premise that we at Elogia got to work and developed a multidisciplinary SEO strategy that sought to attract traffic by creating valuable content and experiences for key segments.
Today we tell you how
bulk sms marketing we multiplied Goldenpark's conversion and traffic by adapting the SEO strategy to all phases of the sales funn
Agile SEO methodology, real-time adaptation of results.
In the Goldenpark project, our team of SEO specialists applied an agile SEO methodology based on two pillars: technical optimization and content creation.
An agile SEO strategy is a methodology that seeks to optimize the positioning of a website in search engines through a flexible and adaptable approach.
Rather than following a fixed, rigid plan, Agile SEO strategy relies on constantly collecting data and making quick, effective decisions based on the insights gained. This allows us to adjust an SEO strategy in real-time, rather than waiting until a full cycle of analysis and planning has been completed.
These types of strategies also focus on collaboration and frequent communication between SEO team members and other departments , such as web development and design, to ensure that all aspects of the website are optimized for SEO.
Thus, the strategy in the case of Goldenpark was evolving according to the needs that arose throughout the project: from the creation of high-quality content to technical SEO actions focused on improving the indexability of the GoldenPark website.
SEO strategy adapted to all phases of the funnel
We know that a player's behavior during the game decision process goes through several phases, including searching for game guides, different brands of games, or searching for different types of games.
That's why we decided to carry out keyword research that allowed us to find out what players were really looking for during the entire conversion phase. With this analysis we discovered what information users demand before choosing a game or which are the most sought-after game providers and types.
In this way, we were able to implement a content SEO strategy in all phases of a player's conversion funnel:
Creating valuable content
For the first phase of player conversion, the awareness phase , the project focused on creating content for the blog based on the Inbound Marketing methodology. We sought to provide real value to users, personalizing communications and thus consolidating GoldenPark as a reference for them, providing different levels of response and also including a more expert point of view of casino games. This content is worked on in a way that is adapted to the most profitable segments for GoldenPark and always based on data that helps in tactical decision-making (study of keywords, web behavior, results by product...).
For the second phase of player conversion, the consideration phase , the project was based on the creation of specific landing pages focused on the user's interest, so that we facilitate access to those games that are attractive to him:
Landing Pages with the different types of most sought-after casino games , allowing us to capture qualified traffic interested in, for example, '5-reel slot machines' or 'fruit slot machines'
Landing Pages specific to each brand or online casino game provider , such as creating a page for the provider Novomatic or Pragmatic Play.
Finally, in the decision phase , the project was based on the production of valuable content for each of the games on the GoldenPark website, highlighting the important points of each game to improve the conversion rate of each of them. In this phase we also took the opportunity to reinforce the internal linking of the entire GoldenPark website.
Improving web indexing and visibility
In addition, to improve the visibility and indexing of the GoldenPark website, the following actions were devised:
Content Linking on certain keywords that helped to rise in search engine rankings.
Indexability : Recommendations were made on the creation of sitemap.xml and sitemap.html to improve and optimize GoldenPark's indexability and crawl budget.
Results
Thanks to the applied strategy, organic website traffic increased by 55% and one of the main objectives of the campaign was more than achieved: the first organic deposits increased by 60%. In addition, total organic deposits also increased by 56% and, consequently, GoldenPark's total organic revenue grew by 57% .
Improve your positioning with Elogia
Did you know that Elogia is one of the 10 best SEO agencies in Spain according to Semrush data? In addition to our years of experience, we have a team specialized in organic positioning that is behind successes such as Goldenpark and many others.
If you want to read more articles related to SEO strategies, we suggest this one about how the Google algorithm change (Google Core Update) affects your site or this one about RADIA, our SEO audit tool .
If you also need to improve your organic positioning, contact us and we'll talk!
Today we tell you how
bulk sms marketing we multiplied Goldenpark's conversion and traffic by adapting the SEO strategy to all phases of the sales funn
Agile SEO methodology, real-time adaptation of results.
In the Goldenpark project, our team of SEO specialists applied an agile SEO methodology based on two pillars: technical optimization and content creation.
An agile SEO strategy is a methodology that seeks to optimize the positioning of a website in search engines through a flexible and adaptable approach.
Rather than following a fixed, rigid plan, Agile SEO strategy relies on constantly collecting data and making quick, effective decisions based on the insights gained. This allows us to adjust an SEO strategy in real-time, rather than waiting until a full cycle of analysis and planning has been completed.
These types of strategies also focus on collaboration and frequent communication between SEO team members and other departments , such as web development and design, to ensure that all aspects of the website are optimized for SEO.
Thus, the strategy in the case of Goldenpark was evolving according to the needs that arose throughout the project: from the creation of high-quality content to technical SEO actions focused on improving the indexability of the GoldenPark website.
SEO strategy adapted to all phases of the funnel
We know that a player's behavior during the game decision process goes through several phases, including searching for game guides, different brands of games, or searching for different types of games.
That's why we decided to carry out keyword research that allowed us to find out what players were really looking for during the entire conversion phase. With this analysis we discovered what information users demand before choosing a game or which are the most sought-after game providers and types.
In this way, we were able to implement a content SEO strategy in all phases of a player's conversion funnel:
Creating valuable content
For the first phase of player conversion, the awareness phase , the project focused on creating content for the blog based on the Inbound Marketing methodology. We sought to provide real value to users, personalizing communications and thus consolidating GoldenPark as a reference for them, providing different levels of response and also including a more expert point of view of casino games. This content is worked on in a way that is adapted to the most profitable segments for GoldenPark and always based on data that helps in tactical decision-making (study of keywords, web behavior, results by product...).
For the second phase of player conversion, the consideration phase , the project was based on the creation of specific landing pages focused on the user's interest, so that we facilitate access to those games that are attractive to him:
Landing Pages with the different types of most sought-after casino games , allowing us to capture qualified traffic interested in, for example, '5-reel slot machines' or 'fruit slot machines'
Landing Pages specific to each brand or online casino game provider , such as creating a page for the provider Novomatic or Pragmatic Play.
Finally, in the decision phase , the project was based on the production of valuable content for each of the games on the GoldenPark website, highlighting the important points of each game to improve the conversion rate of each of them. In this phase we also took the opportunity to reinforce the internal linking of the entire GoldenPark website.
Improving web indexing and visibility
In addition, to improve the visibility and indexing of the GoldenPark website, the following actions were devised:
Content Linking on certain keywords that helped to rise in search engine rankings.
Indexability : Recommendations were made on the creation of sitemap.xml and sitemap.html to improve and optimize GoldenPark's indexability and crawl budget.
Results
Thanks to the applied strategy, organic website traffic increased by 55% and one of the main objectives of the campaign was more than achieved: the first organic deposits increased by 60%. In addition, total organic deposits also increased by 56% and, consequently, GoldenPark's total organic revenue grew by 57% .
Improve your positioning with Elogia
Did you know that Elogia is one of the 10 best SEO agencies in Spain according to Semrush data? In addition to our years of experience, we have a team specialized in organic positioning that is behind successes such as Goldenpark and many others.
If you want to read more articles related to SEO strategies, we suggest this one about how the Google algorithm change (Google Core Update) affects your site or this one about RADIA, our SEO audit tool .
If you also need to improve your organic positioning, contact us and we'll talk!